A Beautiful Mummy Breastfeeding Advice

Last month I was lucky enough to be asked to write a piece on breastfeeding for My Family Magazine so I thought I would share it with you.  I really enjoyed writing the article and My Family Magazine were so pleased with my work they have asked me to do it again for their Spring & Summer issue, so smiles all round !!

You can also find the latest online version of My Family Magazine by following the link and clicking on the ‘Latest Issue’ icon on the left hand side http://www.myfamilymagazine.co.uk/index.html

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A Beautiful Mummy Maternity & Breastfeeding Style Tips

The Shift Dress

New In for Spring and Summer 2012, we have managed to get hold of the Luxe Shift Dress from Mothers en Vogue and I must say it is absolutely gorgeous !

The ruffled swirls make the Luxe Shift Dress that extra bit feminine and the colour is extremely summery in ‘on trend’ Burnt Coral.  The dress is an A-line so hides a multitude of sins which makes it very flattering to all body shapes.

It lends itself very well to being dressed up or dressed down and is a must-have for any summer wardrobe.

To dress the Luxe Shift Dress down ………

wear it on its own with a pair of ballet pumps or flat sandals

To dress the Luxe Shift Dress up  ………

for that extra special occasion funk it up with a blinged up necklace, chunky bangles and a pair of killer heels !!

The versitility of this dress is fantastic and when busy mums are involved the fact you can throw it on and go, and at the same time look fabulous makes it second to none.

The Luxe Shift Dress is £66.00 – Find it under Nursing/Maternity Dresses (Short Sleeve) on our website, www.abeautifulmummy.co.uk

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New Mum Given Wrong Baby To Breastfeed In UK Maternity Unit !

I was looking at the news online at lunchtime and found a story about the Maternity Unit at Bassetlaw Hospital in Worksop, Nottingham where a mum ended up accidentally feeding another mums baby !

According to the newspaper article the mix-up happened hours after the babies were born, when both babies were being looked after by the units midwives to try and give their mums some rest.  Apparently one of the mums breastfed the baby which wasn’t hers without realising.  Registered midwife Jill Ashmore then tried to cover up the mistake by lying to the mum, telling her that the baby needed feeding when in fact it had been fed by the other mum.

One of the things that pains me about this article is that I know there are lots of great midwives up and down the country who are very knowledgeable, professional and do a fantastic job.  There are many reasons why this could have happened when you look at how over stretched our NHS Services are, but this midwife should have come clean and admitted what had happened straight away.  Instead though she was accused of being very unprofessional and telling a student midwife to “keep quiet and not drop anybody in the sh*t” !  which in any profession is simply unacceptable.  Unfortunately more media attention is drawn to the blunder rather than being focused on what a great job 99% of midwives do.

The other thing I struggle with is the fact that the mum didn’t know the baby wasn’t hers. I know the baby was only a few hours old but I am sure that I would have recognised any of my children even after such a short space of time.  Is there something I am missing here?  Does it make a difference in certain circumstances like maybe if a mum has had a cesarean section ?  Can this type of incident lead to post-natal depression ? or maybe an over protective mum in the future ?

How do these experiences affect our behaviour in the long term ?  In some ways I guess we may never know, but it would be interesting wouldn’t it ?

 

© www.abeautifulmummy.co.uk

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Breastfeeding & Pregnancy Knitwear Sale Ending Soon !!

I just wanted to remind everyone that our January Sale on Knitwear will be coming to an end on 31st January 2012.  15% discount will be deducted at the checkout by entering the coupon code JANSALE into the coupon code field.

There are still some good deals to be had as there are a few breastfeeding & maternity jumpers and dresses left but not many !!

All the breastfeeding and maternity jumpers and dresses have ‘Empireline Access’ for breastfeeding which is neatly hidden under the bust to provide a more discreet and comfortable way of feeding your baby.

We do also have a couple of scarves left which are extremely versatile.  They can be used as a fabulous accessory teamed with both the breastfeeding & maternity dresses, but also as a nursing cover to make breastfeeding your baby extra discreet if you are new to breastfeeding or are self-conscious when breastfeeding in public.  It can easily be packed into the nappy bag so can be used anywhere and everywhere !

Knitted Scarf Was £35 Now £29.75

Plain Knitted Dress Was £80.00 Now £68.00

So grab a bargain while you can !!

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Extreme Breastfeeding……What does Extreme Breastfeeding mean ? !!

Firstly Happy New Year to everyone, I hope Christmas and New Year was relaxing and not too stressful even though it was busy.  Christmas and New Year was certainly busy in our household.  Having 4 children ranging from the ages of 13 to 21/2 can be a challenge, but not one that I would ever change !

I did manage to get a quick glimpse at the Daily Mail a few days before where I stumbled upon an article entitled ‘Meet the Extreme Breastfeeders’, which I proceeded to rip out of the newspaper (much to my husbands dismay !) so I could put it on my ‘save it for later’ pile.  That night once all the children were in bed I sat down to read the article which had got me thinking during the course of the day about what Meet the Extreme Breastfeeders could possibly mean !

The article was actually very interesting.  It was about 3 mums who had all made sure their children were breastfed but in 3 very different ways.

The first lady, Sarah Hastings, breastfed her daughter until she was 6 months old but then needed to go back to work.  Her daughter struggled to take the bottle and ended up with her Nanny breastfeeding her daughter instead.  The arrangement wasn’t planned, it came about by accident as Sarah’s Nanny was herself still breastfeeding her own 18 month old daughter. One day Sarah’s daughter was crying, Sarah was on the telephone and it was the only way her Nanny could soothe the little girl.  Sarah was obviously quite shocked when she walked back into the room but quickly realised that this was the perfect solution.

The second lady, Sabreena Mahroof, was born without a womb so 3 years ago decided to go down the surrogacy route in order to become a mum.  She discovered she was having twins and through the agency Surrogacy UK found out that it may be possible for her to breastfeed her babies even though she didnt actually give birth to them.

With the support of her GP Sabreena started taking domperidone with a combination of herbal supplements to induce lactation and did feed her twins for the first 2 weeks of their lives.  At this point the whole process took its toll and Sabreena very unwillingly gave up, which was extremely upsetting for her as she believed ‘breast is best’ and had fought so hard to feed them herself.  Luckily the surrogate then offered to donate her own breast milk, and continued to do this until the twins were 6 months old, so they could continue to be fed breast milk and not formula.

The third lady, Lynn Adams, was diagnosed with a condition called Mammary Hypoplasia after her daughter was born.  It meant she couldnt produce enough of her own milk to feed her daughter who had to be treated in hospital at 10 days old for dehydration.  Her GP suggested she take domperidone to boost her milk supply and used a milk supplementer system while nursing to boost her daughters consumption.  Lynn said that although she found it fiddly and time consuming she relished the opportunity it gave to her as there is so much more to breastfeeding that just the milk.

The article gave me a lot of food for thought about A Beautiful Mummy’s customers, who they are and what they have been through.  We are extremely customer focused and help our customers as much as we can.  We understand that when customers telephone us their newborns may be crying in the background, their toddler may have decided to try to wash-up and it may be complete chaos (as it can often be when newborns are around) and we are very supportive,  but until now it hadn’t crossed my mind the journey our customers may have been on to be able to breastfeed in the first place.  To be honest I don’t think these ladies have been extreme, I think they have all made very brave and personal decisions which have been right for them and that’s what this is all about.

© www.abeautifulmummy.co.uk

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A Beautiful Mummy Competition Winner of £150 James Villa Vouchers and Breastfeeding Knitwear

Our competition has now been drawn and the winner of the £150 James Villa Vouchers and Breastfeeding Knitwear is Solange Thomas …….Congratulations !!

We would like to wish all our customers a very Merry Christmas and a Happy New Year !

 

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Get snuggly in gorgeous breastfeeding knitted dresses and jumpers !

So, breastfeeding in public has been in the news again after Clare Jones-Hughes was told by diners at a restaurant in Brighton the sight of her breastfeeding was “unpleasant”.

To be honest there are times when even the most discreet of us can be caught out, and in Restaurants its not always easy to be ultra discreet when the Waitor/Waitress has led you to a table slap bang in the middle of the Restaurant !

Here at A Beautiful Mummy we do our best to support breastfeeding mums by choosing the very best in fashionable, comfortable and yes discreet! breastfeeding clothes.  The knitted dresses and jumpers are selling extremely well.  We have had to have major restocking going on as some designs were sold out on pre-orders before they even hit the shelves.

I must admit I like the empireline design of the breastfeeding opening behind the knitwear, and know from personal experience that it is really easy to use.

Within the design of the dresses and jumpers there is a cleverly hidden band which is on the empireline.  You lift up this band and it gives you the access to breastfeed without having to mess around with lots of layers or (the thing which I found most embarrassing when I was breastfeeding my eldest son 13 years ago) show your tummy.

Here are a couple of examples of knitted dresses and knitted jumpers we have in at the moment but you’ll have to be quick, they may not be around for long !

Plain Knitted Dress

 Knitted Striped Dress

Organic V Neck Jumper

Knitted Striped Jumper

 

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